Rome Hotel Market Data
Rome, Italy — Europe
Market Snapshot
| 3-Star Average | $115 |
| 4-Star Average | $205 |
| 5-Star Average | $410 |
| Occupancy | 78% |
| RevPAR | $160 |
| YoY Growth | 5.5% |
| Hotels Tracked | 620 |
| Competition Level | High |
| Peak Season | Apr-Oct |
Market Insights
Rome's unparalleled cultural heritage provides a demand floor that is virtually recession-proof. The Jubilee Year created a tourism surge with lasting effects on brand awareness. Limited new supply in historic center protects existing operators' pricing power.
Regulatory Environment
City tax varies by hotel category (€3-7/night). Historic building renovation regulations for hotel conversions. Short-term rental licensing requirements tightened. UNESCO heritage zone development restrictions.
Recent Market News
Rome benefiting from Jubilee Year 2025 extended tourism effects. Vatican visitor numbers at record highs. Infrastructure improvements including metro extensions improving accessibility. Colosseum area pedestrianization completed.