San Francisco Hotel Market Data
San Francisco, USA — North America
Market Snapshot
| 3-Star Average | $358 |
| 4-Star Average | $724 |
| 5-Star Average | $2268 |
| Occupancy | 82% |
| RevPAR | $594 |
| YoY Growth | 5.8% |
| Hotels Tracked | 118 |
| Competition Level | Very High |
| Peak Season | Apr-Oct |
Market Insights
San Francisco's high 80% occupancy and elevated average daily rates across all star tiers ($195 for 3-star, $335 for 4-star, $610 for 5-star) demonstrate strong demand. Despite high competition, there's a significant opportunity for hotels to strategically position value propositions, given the wide $117-$793 price range, to capture market share within this premium North American market.
Regulatory Environment
Transient occupancy tax at 14% plus tourism improvement district assessment. Short-term rental regulations among strictest in US. Proposition M commercial development restrictions.
Recent Market News
San Francisco hotel market recovering from pandemic lows. Tech industry return-to-office driving corporate demand. Moscone Center events resuming. Doom loop narrative fading with downtown improvements.