Seoul Hotel Market Data
Seoul, South Korea — Asia Pacific
Market Snapshot
| 3-Star Average | $85 |
| 4-Star Average | $165 |
| 5-Star Average | $350 |
| Occupancy | 76% |
| RevPAR | $125 |
| YoY Growth | 6.5% |
| Hotels Tracked | 580 |
| Competition Level | High |
| Peak Season | Apr-Jun |
Market Insights
Seoul benefits from the global K-culture phenomenon driving tourism among younger demographics. Beauty and entertainment tourism creating unique demand segments. The city offers strong value relative to Tokyo and Singapore.
Regulatory Environment
Tourism promotion contribution at 2% for larger hotels. Foreign tourist VAT refund available. Short-term rental regulations being developed. Fire safety requirements updated post-Itaewon.
Recent Market News
Seoul hotel market driven by K-culture tourism boom. Hallyu (Korean Wave) attracting young Asian travelers. New luxury hotels in Gangnam and Yongsan districts. Korean government investing in tourism infrastructure.